This video introduces you to the “Golden Rule” of Legal Writing, to help the reader get the content quickly and easily.

Our Three Key Skills Legal Writing Coach workshop is the core training for Chambers and Global 500 top law firms around the World.

Although mastering legal drafting takes time and practice, superior writing skills are essential to success. Key takeaways from this video:
Remember Your Audience.
Organize Your Writing. …
Cut The Legalese. …
Be Concise. …
Use Action Words….
Pay Attention to Grammar…

Get in touch with us for more about Legal Drafting and Editing in English.
www.legalwriting.eu
www.legalwritingcoach.com
www.advancedlanguageinsitute.com

Here’s a short extract of our world-class materials banks for the world-famous Legal Darfting Basics: Three Key Skills workshops designed by Chris Jensen, LL.M and published by LexisNexis:

1. Correct usage

“Usage” means punctuation, grammar, and vocabulary. Here are 25 common usage errors to look for in your writing.

1.1 Punctuation: Common errors

1.1.1 Usage Error 1: Commas and semicolons in complex/compound sentences

Incorrect: The biggest firms missed out on the revolution which was led by small- and medium-sized independent firms then they tried to get in but it was already too late.

Correct: The biggest firms missed out on the revolution, which was led by small- and medium-sized independent firms; then they tried to get in, but it was already too late.

1.1.2 Usage Error 2: Commas and semicolons for complex lists

Use commas and semicolons for clarity if you have a complex list – especially a list within a list. Separate items in the big list with semicolons and items in the small list with commas.

Original: …in particular information relating to this Agreement and its subject matter, the businesses or financials of the Principal and its affiliates, the Customer, buyers and other contractors of the Principal as well as information relating to prices, sales, developments and know-how of the Principal.
Revision: …in particular information relating to this Agreement and its subject matter; the businesses or financials of the Principal and its affiliates, the customer, buyers and other contractors of the Principal; and information relating to prices, sales, developments, or know-how of the Principal.

2.1.3 Usage Error 3: Commas with restrictive and non-restrictive clauses
Don’t use commas if the information in relative clause modifying the noun (i.e., beginning with “who,” “that,” “which,” “whose,” etc.) is key information (called “restrictive” information). Do use commas if it’s just extra information (“non-restrictive”).

Non-restrictive: The Defendant ,who has expressed remorse, is well on his way to rehabilitation. (This means we know who the Defendant is, so “who has expressed remorse” is just extra information.)

Restrictive: A defendant who has expressed remorse is well on his way to rehabilitation. (This refers to any defendant who has expressed remorse – “the defendant who has expressed remorse” is the subject.)

Incorrect: Anti-competitive agreements are agreements between competitors, which have as their object or effect the restriction of competition.
Correct: Anti-competitive agreements are agreements between competitors that have as their object or effect the restriction of competition.

Incorrect: Flexibility is one of the keywords of the new Hungarian Labor Code which entered into force on 1 July 2012.
Correct: Flexibility is one of the keywords of the new Hungarian Labor Code, which entered into force on 1 July 2012.

Tip: If removing the information would create confusion about the subject = restrictive = no commas.

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marketing 101, understanding marketing basics, and fundamentals. marketing refers to the activities of a company associated with buying and selling a product or service. it includes advertising, selling and delivering products to people. people who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure.

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Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.

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Transcript:

To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.

Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.

But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!

The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.

The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.

But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!

And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.

What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!

Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).

And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”

And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.

But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!

And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.

And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!

And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!

A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.

But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.

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